I guess no one could have been prepared fully for the impact of the COVID pandemic. Back when lockdown began I sort of assumed that ac4designs helping business would end. That the work would dry up and probably not return.
I was luckier than many, as my second job, ac4designs wasn’t the financial heartbeat of the family. I, like so many, am grateful for the government’s furlough scheme from my main employment. Thus I quickly decided that I had no reason to claim twice and that I would leave ac4designs open for business. During those first weeks of lockdown things certainly went very quiet. But then slowly things started to turn again as some businesses adjusted and begun to look to survive. As the lockdown eased others began to address what the ‘new normal’ meant for them.
Throughout I ensured I stuck to my part-time working hours, not difficult with homeschooling during the day to contend with. This has also helped in coping with the return to the day job. Like many, I also took some time to stop, reflect, and spend time with the family — there were some positives from this experience.
The strangest of times for helping business
2020 is certainly the strangest I have had on this planet so far and if I’m honest I have been very lucky and have to date remained relatively unaffected. I can only clap and thanks those who stood on the front line and helped keep all of us safe, with all my heart.
And ac4designs is still here and continues helping business and the community. Recent months have seen a range of project undertaken to support existing and new businesses. The COVID-19 pandemic created issues for us all. Many local businesses and community groups suddenly found they needed to create or improve their online presence. I have enjoyed helping several in recent months.
Delivering online connections
Brown’s Motorcycles wanted a simple and clean website update to help promote the business.Teaming up with AlFindlay.com we were able to deliver an effective site with the potential to explore online sales of bikes moving forward.
The COVID-19 lockdown also created issues for local community groups. Stripped of the ability to connect in person many lacked effective online mechanisms. As such, this meant they struggled to achieve effective communications during the imposed lockdown. I am therefore particularly pleased in helping the local community magazine The Tipton Times. Helping to establishing an online delivery mechanism for its normally traditionally printed local community news stories.
Relaunching after lockdown
As the COVID lockdown began to ease there was the opportunity to help several businesses prepare to restart.
White Rabbit Discos was keen to relaunch with a new identity. The challenges created by the impact of COVID-19 meant they needed to standout. The identity has already had a positive impact and work continues in developing the business website and marketing support material.
Pride Hair Studio had more practical needs as the potential to reopen the business loomed. This included posters to help inform customers of the new operating rules before they entered the premises. As well as a disclaimer form to ensure that customers accepted the risks of their visit. Helping this hardworking team at a difficult time was rewarding and exactly the sort of working relationship ac4designs seeks to develop with he businesses it helps.
During these COVID driven projects regular clients continuing to operate and need help. ac4designs continued to provide effective support during difficult times for everyone.
Helping old friends
LTP launched several new products during the lockdown period. LTP Ferrex was the latest addition to the LTP family of stone cleaning products. A specialist rust remover this product is designed for hard ferrous stones – like sandstone, slate, and granite. These stones naturally contain iron that can oxidise or rust when it comes into contact with moisture, rain, or certain cleaning products, including brick acid and cement removers. Ferrex removes rust, fixing residues, and it provides rust resistance. Find out more at https://www.ltp-online.co.uk/prod/ltp-ferrex
The COVID demand for sanitising cleaners also created an opportunity for LTP 75% Alcohol Ethanol Multi-surface Cleaner to join the extensive range of LTP products. Responding quickly and effectively is exactly what ac4designs is all about so this project really sums up the whole ethos nicely. As things have begun to return to the ‘new normal’ promoting the LTP brand has never been more important. The final project showcased here is a more traditional large format advertising banner. Visible from the M3 near Reading, this project seems to capture the ac4designs philosophy of working locally but thinking nationally in helping business perfectly.
To find out how ac4designs could help your business or community group then please get in touch via my contact page.