With a new year comes renewed hope. Despite the difficult times all have endured in recent years and the uncertain economic landscape that lies ahead, hope must remain as our guiding light. As the impact of COVID-19 fades and we brace for economic uncertainty, I am mindful of the words of American Founding Father and statesman, William Samuel Johnson.
“He knows not his own strength who hath not met adversity”.
As I reflect on the branding projects completed in 2022, I am hugely proud of my journey having travelled through my difficult times of uncertainty. The love and support of my family were the life buoy that helped me through the Stormy Seas. I will always be grateful for the support of those that matter.
See my digital art project entitled Stormy Seas here: https://www.behance.net/gallery/161350587/Digital-Art-SeaInspired
Devon Cricket Branding Refresh
2020 began with a real highlight that I am proud to have worked on. Helping to modernise and update the Devon County Cricket Badge allowed me to combine my two greatest passions – Cricket and Graphic Design.
As an ECB-qualified coach working with my local club Sidmouth, I was keenly aware of the challenges of promoting cricket to the modern world. Honouring the history of a brand identity or badge while creating a modern solution to engage the next generation is always a challenge. I hope that my efforts will prove successful in helping promote the ‘greatest game’ across Devon and beyond.
A modern redraw of the ‘Devon Lion’, was supported by simple colour guides. A basecamp identity was created to provide Devon Cricket with a flexible tool to evolve its branding as it moves forward. Implementation included support in producing the U15 South Africa Tour brochure for 2022.
See the complete project to date here: https://www.behance.net/gallery/156468597/Devon-CC-Brand-Update
ECOPROTEC — Evolving a brand
2022 also saw me undertake one of my largest independent projects as a freelancer. Lionheart Treatment Products is the UK’s leading independent producer of cleaning, sealing and aftercare products for the stone and tile market. In 2020 they launched a unique eco focussed interior range of products branded ECOPROTEC. 2022 saw the range firmly established. Director, Mark Atkins was keen to develop the brand further – it was time for the range to evolve, grow up, and stand on its own two feet.
A NEW BEGINNING
The solution was a revised brand identity and an extended product range, targeting new markets. A brand new e-commerce website also gave the company’s in-house team full control of online sales. Marketing support materials were produced, to launch the revised offer to the market. This included product images, print and web banners, sale brochures, flyers and advertising.
See the complete project here: https://www.behance.net/gallery/160150861/Ecoprotec-Evolving-a-brand
Websites galore
2022 also saw several small business websites completed. First up came Made by W’s, a family-run catering business passionate about good food. A change of premises required a revamped and relaunched website. Key objectives were online booking and integrating better with social to assist event promotion. Visit the site here: https://www.madebyws.co.uk/… and I thoroughly recommend you try the food!
Later in the summer, I was also able to assist the local charity Gateway.
Gateway helps those threatened with homelessness, or who are on the streets in the Sid Valley. It works with them, and a range of agencies, to access services, accommodation and solutions: https://www.gatewaysidmouth.org.uk/
To find out more about my work visit: www.behance.net/ac4designs or get in contact.