As I reflect on a busy 2023, it is hard not to be distracted by the conflicts around the world. History tells us that statistically, we live in a far less dangerous world as individuals. Despite this it is hard not to feel the danger to humanity itself is real. I like you continue to recoil at the despair faced by some.
My response to 2023 was a digital representation of the Tree of Life. A symbol found across history, cultures, and religions. It represents, at times, the source of life, a force that connects all lives, or the cycle of life and death itself. I hope my daughters can take hope for the next generation, that despite the seemingly endless differences we seem to have, there is common ground at the very centres of our souls. If we can forge a society that places the mighty tree at the centre of all things, perhaps there is hope to reconnect with our planet and ourselves.
Bradnich & Kentisbeare Cricket Club – Badge
Helping to merge two cricket clubs with more than 200 years of combined history while adding a modern twist required a delicate and considered approach.
There is always an additional pleasure when I can use my professional skills to support my favourite sport. It was an honour to assist as these two historic Devon cricket clubs joined forces for a brighter future. The objective was a modern identity that could engage the next generation and show due respect to the history that had gone before.
Fat Otter – A three-course website
When the successful event catering business Made By W’s needed to evolve, so did their online presence. Business owner Nikoleta decided to add a restaurant destination to her growing business – The Fat Otter, so a new and revised website was required. Investment in photography of genuine dishes prepared by Nikoleta added real value. Authentic imagery adds real personality and clearly shows the standard to be expected.
I took great pleasure in assisting Devon Cricket in producing brochures for their U15 junior cricket tours, in 2023 – the established boys’ tour to South Africa and the new U15 girl’s tour to Sri Lanka.
Devon Boys U15 Tour 2023 – Brochure
Generating sponsorship funding is vital for many of the boys who attend. Ensuring that tour brochure production is cost-effective and to the highest standard ensures that sponsors are keen to support the future of Devon Cricket. As a keen cricketer and an ECB-qualified coach, I take great personal pleasure in using my professional skills to help promote opportunities for young people to reach their potential. The positive feedback received from those who take part helps illustrate the impact the trip has on individuals. Helping not just their cricket development but also shaping them as people.
Devon Girls U15 Tour 2023 – Brochure
With the growing profile of Women & Girls Cricket across the UK, Devon launched their first U15 all-girls overseas tour in 2023. This marked the next step in ensuring cricket in Devon provides equal opportunities for girls to develop. Ensuring a clear visual link to existing materials while providing a unique identity for the girls to own for themselves was a key task for the project. The project recognised the importance of presenting the game to women and girls as a sport for them.
Devon Identity – Logo Variations
In 2022, I was pleased to help Devon Cricket modernise its identity. As this rolled out in 2023, logo variation requirements were required to meet specific communication needs.
Ecoprotec Social Media & Digital Assets
To support expanding online and social media marketing, a range of digital asset designs and adjustable templates were created.
Ecoprotec Instore POS
Supporting independent retail outlets is vital to the ECOPROTEC brand marketing strategy. Delivering high-quality marketing materials to support growth was a key strategy across 2023.
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